CTV
Connected TV (CTV) refers to the delivery of digital advertisements on internet-enabled televisions or streaming devices. It has transformed traditional TV advertising by offering precise targeting, measurable results, and programmatic buying options.
This rapidly growing industry allows brands to reach highly engaged audiences across various platforms, blending the broad reach of television with the precision of digital marketing.
As more viewers shift to streaming, CTV has become an essential channel for advertisers to create impactful, data-driven campaigns.
This rapidly growing industry allows brands to reach highly engaged audiences across various platforms, blending the broad reach of television with the precision of digital marketing.
As more viewers shift to streaming, CTV has become an essential channel for advertisers to create impactful, data-driven campaigns.
The Gap in CTV Monetization
Fragmented measurement standards further complicate accurate ROI analysis, making cross-platform campaign optimization difficult. Additionally, poorly designed ad experiences disrupt users and diminish engagement, emphasizing the need for more personalized and seamless monetization solutions.
As low-quality placements and ad fraud undermine advertiser trust, the demand for premium, brand-safe ad inventory is increasing. Many platforms face challenges with advanced audience targeting and transparency, which limits the effectiveness of campaigns.
The Market
The Connected TV (CTV) advertising market is experiencing rapid growth, with global ad spend anticipated to reach $35.2 billion in 2024, marking a 19.6% year-over-year increase. CTV is responsible for driving two-thirds of the growth in video ads, fueled by innovations such as programmatic advertising, private marketplace deals, and shoppable ads, all of which improve targeting and boost viewer engagement. By 2026, CTV ad spend is projected to grow to $46.3 billion, accounting for nearly 24% of global video ad revenue.
inventory
Our CTV
While our expertise began with the in-app mobile industry, we have strategically expanded into CTV, emphasizing premium U.S. inventory to address the rising demand for connected TV advertising.
Our unique advantage lies in our deep understanding of advertisers' objectives, enabling us to negotiate competitive rates with publishers, maintain high fill rates, and deliver outstanding campaign performance.
We are specializing in building strong partnerships with direct publishers, which have been key to our success. Recently, we’ve broadened our focus to include SSPs, enhancing revenue opportunities for both our agency and our demand partners.